Need to kick start your marketing again? Here are 3 tips where packaging can help

After a turbulent March and April, when a large number of companies minimized their marketing costs in order to immediately throw funds into online, spending is returning to a long-term trend. The period with a lower number of advertisers in brick-and-mortar stores is now paying off for companies that are proactive and are preparing for a gradual return to normal life. Will you be ready to launch your campaign when the right time comes?

PHOTO: Marketing investments, Source: Roivenue

1) E-commerce

It would be a shame if, after the efforts you put into a great online campaign with a functional e-shop, it was wasted due to the packaging. Improperly selected packaging can lead to damage to the goods, increased transport costs and, most importantly, a negative customer experience. As many as 58% of customers then refuse to buy the packaging again from the brand that failed to provide sufficient protection during transportation of their goods

Do you need advice?

To purchase standardized packaging with the option of immediate dispatch, try the Model Pack Shop.

2) Advertising stands/displays

Customers in brick-and-mortar stores have recently become accustomed to stock up on everyday items and have been rather reluctant to buy luxury and seasonal goods. Imaginative POS/POP materials together with bespoke made-to-order stands can become the opportunity to start sales.

Do you need advice?

We will be happy to answer any questions if you contact us.

For assistance throughout the project, go straight to the Model Copack Plus.

3) Copacking

Packing multiple products in one package as part of seasonal events such as 1 + 1, free gifts or competitions is a popular way to show customers a new product line or support the sale of premium products.

There are many activities behind these events:

  • Graphic design
  • Manual packaging
  • Storage of goods on offer
  • Transport of goods to the point of sale
  • Production of marketing materials
  • Sleeve packaging (suitable, for example, for adding graphics to cans)
  • Use of shrink wrap (to firmly secure several products into one package)
Do you need advice? 

All activities (complete and each separately), including the possibility of packaging products directly at your place, are provided under our Model Copack Plus service. With increased hygiene measures, we are also ready for a higher number of inquiries in the second half of the year. Contact us and use services tailored exactly to your needs.

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